Marketing & SEO

Free UTM Campaign URL Builder

Add consistent campaign labels to the links you share. UTM parameters help a compatible analytics setup identify the source, medium, and campaign that brought a visitor to a page.

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Enter your details to get started.

Put the next step to work

Plan better landing pages, clearer search snippets, and a reliable path to inquiry.

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How to use this tool

Paste a complete destination URL.
Enter source, medium, and campaign. Add term or content if useful.
Copy the link and verify it lands on the expected page.

Use source for the sender or platform, such as newsletter, LinkedIn, or Instagram. Medium describes the channel, such as email, social, or paid_social. Campaign identifies the initiative. Term can distinguish a keyword or targeting label and content can distinguish versions of a creative or placement. Agree on lowercase naming before sending links so reports do not split the same initiative across similar labels.

Example

For a spring promotion, use newsletter / email for an email link, linkedin / social for an organic post, and instagram / paid_social for a paid placement. Reuse the campaign name across all three.

Frequently asked questions

Will my existing query parameters be lost?

Existing unrelated parameters and the fragment are kept. Entered UTM values replace matching parameters.

Should I use UTMs on internal website links?

Use them for links that bring people to the site from external campaigns. Internal navigation is better tracked through page or event analytics.

Can I put customer details in a UTM value?

Avoid private data. URLs may appear in analytics, logs, screenshots, and shared messages.

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